LG 77″ OLED 8K Z3 Smart TV (OLED77Z3)

LG OLED evo.
The Trailblazer of a Definitive Decade.
What makes LG OLED evo the pinnacle of the world’s No.1 OLED brand? Iconic firsts with alluring form factors that challenge your imagination. A brighter, bolder picture², so realistic, you feel like part of the scene. Advanced technology¹ that’s constantly evolving and refining how you experience TV. And confidence that allows us to offer a 5-year warranty.

α9 AI Processor 8K Gen6
A Decade of Evolution at Its Core
Enter the world of α-realism¹, refined over 10 years of innovation. A portal to new universes and the sensation of feeling like you’re really there. Be the main character surrounded by the exceptional picture and sound refinements of α9 AI Processor 8K Gen6.

AI Sound Pro

Step Into a Realm of Cinematic Sound
Following 10 years of innovation, AI Sound Pro virtually mixes the sound to create the effect of 9.1.2 surround speakers, remastered for clarity and balance control.

Brightness Booster Max

Behold Even Brighter OLED
LG OLED’s iconic self-lit pixels shine brighter2 than before with the Light Boosting Algorithm, Light Control Architecture, and other refinements driven by α9 AI Processor 8K Gen6.

5-Year Panel Warranty
Confidence in a Decade of Craftsmanship
LG OLED’s premium craftsmanship mastered over a decade allows us to offer you a generous 5-year panel warranty.

Sleek OLED Design

Clean-Cut Sophistication
LG OLED evo Z3’s clean design, refined over 10 years of design iterations, adds understated style to your space for an aesthetic that goes beyond the usual luxury. Your home feels like an art exhibition with the 77-inch Gallery Design, while the 88-inch model with a Floor Stand sits proud like a piece of furniture.

SELF-LIT OLED

No Backlight Necessary
Pixels reachest their brightest, most brilliant potential when they stand alone and shine without the dull glow of a backlight.

Hear Sounds and Sights Come Together as One

TV and Soundbar in Harmony
Use your LG OLED TV with an LG Soundbar, and they work together like one speaker to create three-dimensional concert hall sound.

More Sound Settings
Enjoy better control of your soundbar through your LG TV’s on-screen settings menu.

webOS 23 new Home
Tailored to Your Liking
From your favourite content to your preferred way to view, webOS 23 new Home is the hub that revolves around you.

Sights and Sounds Come To Life

Spellbinding Cinema
Scenes come to life with Dolby Vision’s ultra-vivid picture and the immersive, spatial audio of Dolby Atmos.

The True Picture
Picture processing can remove a movie’s intended charm. Filmmaker Mode preserves the director’s cut for a more authentic way to enjoy films.

Endless Libraries of Entertainment
Tune into all the streaming services you love straight from your TV, including Netflix4, Paramount+, SkyShowtime, Disney+5, Prime Video6, Apple TV+7, and LG Channels.

Ultimate Gaming

Embark on Epic Gaming Adventures
Feel like a winner every time you play. A blazing-fast 0.1ms response time, NVIDIA G-Sync compatibility, AMD FreeSync Premium, and VRR support come together to create a clear, smooth picture that can’t be rivaled, while the gamer-oriented UX and simple game streaming let you dive straight in and play on.

Game Dashboard & Optimizer

Game Settings at a Glance
Apply the ideal settings for your game genre and playing environment with Game Optimizer. Dive into Sound Tab and amplify the action or Game Tab to make sure everything looks and feels just right. There’s no need to pause. Simply access the menu from Game Dashboard, which hovers over the action while you play.

Cloud Gaming

A World of Games to Play
Access GeForce NOW directly from your TV and discover a library with a colossal number of games to choose from.

The Sports Sensation

The Only Match for Games That Take Your Breath Away
Sports step into the spotlight. A personalized Sports Alert keeps you in the know about your favorite team, with direct access to match schedules from your home screen. With a decade of innovation, only LG OLED brings you stadium-like realism with a vast display and the crisp definition of the α9 AI Processor 8K Gen6 — ideal for watching two games at once with Multi View.